The design of a character is a powerful tool for communicating prescribed
values to an audience. Whether the character appears in illustrated stories,
movies or advertising, the physical attributes and semiotic associations are
used to convey abstract concepts and also elicit emotional responses from
viewers. In brand design characters act as signifiers for what is signified
within the brand you choose.
You will need to select and research an existing brand. Identify the products ‘brand values’ and develop a ‘brand essence’. Develop, design and illustrate a product character or mascot that encapsulates those values and that essence.
Your character should work across multiple platforms (large/small print, animation, toys, clothing etc.) You are also required to incorporate a secondary component or supporting imagery (props, environment, vehicle etc.) in order to further characterise your mascot.
The final designs are to be created using Adobe Illustrator, Photoshop, zbrush, or physical sculpting."
You will need to select and research an existing brand. Identify the products ‘brand values’ and develop a ‘brand essence’. Develop, design and illustrate a product character or mascot that encapsulates those values and that essence.
Your character should work across multiple platforms (large/small print, animation, toys, clothing etc.) You are also required to incorporate a secondary component or supporting imagery (props, environment, vehicle etc.) in order to further characterise your mascot.
The final designs are to be created using Adobe Illustrator, Photoshop, zbrush, or physical sculpting."
No comments:
Post a Comment