Researching my Top Four Brand Ideas

I decided to focus on New Zealand Brands.

Mainland Cheese

"Honouring Timeless Craftmanship.In an increasingly superficial world where everything is more and more processed and focused on “instant”, the time honoured traditions of craftsmanship and integrity are rarely seen.At Mainland, we believe that there is an art to making the finest quality product.We know that the little things make all the difference and that good things take time, which is why we never give in to the temptations to rush. Only care and attention deliver the best results.And because we never rest on the past, we are continuously in pursuit of new products perfect for today’s tastes. That’s not to say we’re in any hurry, so rest assured if it doesn’t meet our high standards, you will never see it."
https://www.mainland.co.nz/about-us/

Anchor Milk

"There’s a lot to love about milk - which is just as well, since we’ve been producing it for more than 125 years now. In fact, we’d happily describe ourselves as being milk obsessed as quite literally all of our time, our passion, and our expertise goes into doing one simple thing: creating the freshest, most delicious dairy products possible.
We believe in what we produce. And we think milk is packed with so much natural goodness that it should be a big part of each and every New Zealander’s life.
It’s our goal to take the message about milk to the heart of Kiwi communities. That means supporting schools, local franchises, and getting involved in the very best ways we can. We want to share our knowledge and experience, and help promote the importance of healthy, balanced eating plans for everyone."
http://www.anchor.co.nz/about-us/

RJ's Licorice

"RJ's Licorice is a New Zealand business started by the Halliwell family. One bite of the soft, black and delicious treat, and Roger was hooked. Such is the magic of great licorice, that one splendid mouthful became a passion to spread licorice joy to the world.
Our story is a simple one. We were a family business that decided to do one thing and do it really well. We scoured the world - well, a barn in Fargo, North Dakota - to bring the finest licorice making facilities to the spiritual home of licorice - Levin, New Zealand. With a large dose of kiwi know-how and ingenuity, we started to make the world's finest licorice.
Sticking to what we know and love has produced the best licorice you'll ever put in your mouth. Don't take our word for it. Try some and find out for yourself. And it's not just the good old black stuff, we stretch the licorice boundaries to produce some wildly tasty confectionery treats.
The devoted RJ's Licorice team are taking over the licorice world, one mouth-watering, soft, delectable, natural licorice log at a time."

http://www.rjslicorice.co.nz/about-rjs/

Kettle Chips

"Kettle had about as humble a start as can be had.
Our founder sold natural foods from a van way back in 1978. His original vision: great taste with real, less processed foods, has been our driving ambition ever since.
Kettle has always been about real people who care about what we do. The time and attention each Kettle worker puts into our products, as each one makes its way from farms, to our kitchens, and then to your home, is care you can taste."
http://www.kettlebrand.com/about_us/our_natural_promise/