"Brand" is the name/logo/design that makes one seller's product different than another seller's. They often use characters or symbols to help visually represent the company's spirit and target audience.
Semiotics - The study of how receivers of information receive and interpret that which is transmitted to them. These signs can be both verbal and/or visual.
N.B. Signs can mean different things to different people/cultures.
Denotation - Literal meaning (dictionary definition)
Connotation - Refers to the associations/emotional suggestions related to it
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