Where My Character Could Be Displayed

The packaging of the lollies of course!

Pascall's current packaging for their Allsorts

Revised packaging using my character (the circle is a see-through hole to the contents of the package)

For fun I looked at areas where Pascall's could use my character as promotional brand placement:

Clothing

Accessories

iPhone Cases

Bedding

Party Items

Rationale

My mascot for Pascall’s Allsorts is a cute, fun little creature designed for a young target audience. His bright colours both entice children and reflect the different colours of allsorts that come in a bag of Pascall’s Allsorts (pink, orange, yellow, and white). He is cubic and his body has layers/sections to emulate an actual allsort. His arms and legs are curved little blobs that look as though they have been pulled and stretched out of the lollie substance his body is made of. This helps soften him and keep him fascinating to the target audience. His ears and tail were inspired by a number of animals; including fennec foxes, lions, and chinchillas, but he is not supposed to be a recognisable animal. These extra limbs help him express his emotions. I made his face very simple in keeping with the minimalistic style of the rest of him. The ‘hair’ on his head and tail is a visual link to the black licorice twists that also come in a bag of Allsorts. I created a side-kick character for this main character to portray the last lollie that comes in a bag of Pascall’s Allsorts - the aniseed ball that is covered in pink and blue hundreds-and-thousands. Unlike the licorice twist, I didn’t include this lollie in my main design as it isn’t licorice. As Pascall’s Allsorts are marketed as being lollies to have at parties and fun events, I gave my characters props such as a ballon, party hats, and a party tooter to reflect this. This is also the reason why I only showed him expressing positive emotions. I produced my character in Adobe Illustrator as I felt that a vector style would best link to the product and brand values; and also appeal to the target audience.

Brand Values

 Pascall’s Licorice Allsorts

Pascall is an Australian and New Zealand confectionery brand owned by Cadbury, which is now owned by Mondelēz International. Pascall products have been being produced in New Zealand since 1938.

Kiwi’s have grown up eating Pascall’s lollies. They're a New Zealand favourite - perfect for fun occasions, family get-togethers and parties!

“We don’t do boring. Or beige. Or bland. We’re the life of the party and bring colour, flavour and fun to every situation.”

- Cadbury on Pascall Confectionery

Every Pascall’s product has a unique personality and targets a specific audience. Allsorts are mainly aimed at children or nostalgic adults.

“Part of the fun of Allsort lollies is peeling back each layer of licorice goodness”

- Pascall

Pascall’s Licorice Allsorts consist of a mixture of licorice allsorts, black licorice twists, and aniseed balls. They are bright, bold colours to help market the Allsorts and make them appeal to children.

Final Boards

"Hero" Board:

Allsort - Front, Side & Back View

Expression Board:

Allsort - Bashful, Laughter feat. Aniseed, Curiosity feat. Aniseed, Joy

Final Character Expressions

Bashful

Joy

Laughter with Aniseed

Curiosity with Aniseed

Final Views of Character

Similar Character

I just saw this character that has elements that are similar to my design:

Kirby created by Masahiro Sakurai for a set of video games by Nintendo and HAL Laboratory.

I like how it's eyes have a gradient in them so that they are not just solid black. I think that this gives them more depth. I am going to use this idea in my own work.

Prop Ideas

I'm thinking that in in my final designs I might give my character a prop that is an icon for parties to reflect Pascall's brand value of being geared towards parties and other fun occasions.

These are the props I am currently considering using:

Main Board Poses

More Expressions

Looking at Different Styles

Style 1 - Outlines and Solid Colour:

Inspiration

Style 2 - Opacity:

Inspiration

Style 3 - Gradient:

Inspiration: http://www.digitalartsonline.co.uk/tutorials/adobe-illustrator/secrets-of-cute-character-art-revealed/#17

Inspiration

- I like think that the gradient style is the best as it makes him look more three dimensional and therefore realistic (as much as he can be). The opacity style makes him look like a balloon animal, which doesn't work as I imagine him to be a soft solid; made of the lollie substance the makes up the non-licorices part of an allsort. I like the use of outlines when it is applied to his hair, as it helps it stand out and also makes it look shadowed around the edges.

Vector Artist Reference - Zutto

Zutto is a freelance illustrator based in Russia who produces vector art.

His characters and use of shape and colour remind me of the style I am trying to achieve with my character. His simple eyes and mouths give me further ideas of how to give my character interesting expressions using basic shapes.

Expression References

Bridget told me to look at the Disney pillow expressions and Dumb Ways To Die characters for ideas of how to give my simple character expression and personality.

Disney Pillow:

Dumb Ways To Die:

Other expression references: