Wednesday, 6 May 2015

Pre-Existing Brand Characters/Mascots

Hero Characters:
(They support the brand values and help personify their features)


Antagonist Characters:
(They show what the brand aims to defeat/get rid of)





My Favourite Brand Characters:

The Pringles Man
- I love his simplicity and the use of gradient to add depth.
The Pillsbury Dough Boy
- I love how rounded and soft he looks! 
Kellog's Tony the Tiger
- I like his simple shading and bold colours.
Firefox OS Brand Mascot by Wolff Olins
- I love his movement and the simple layering of colours to imply depth.
- I think he is a vector which makes me excited to use Illustrator.

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