Pascall’s Licorice Allsorts
Pascall is an Australian and New Zealand confectionery brand owned by Cadbury, which is now owned by Mondelēz International. Pascall products have been being produced in New Zealand since 1938.
Kiwi’s have grown up eating Pascall’s lollies. They're a New Zealand favourite - perfect for fun occasions, family get-togethers and parties!
“We don’t do boring. Or beige. Or bland. We’re the life of the party and bring colour, flavour and fun to every situation.”
- Cadbury on Pascall Confectionery
Every Pascall’s product has a unique personality and targets a specific audience. Allsorts are mainly aimed at children or nostalgic adults.
“Part of the fun of Allsort lollies is peeling back each layer of licorice goodness”
- Pascall
Pascall’s Licorice Allsorts consist of a mixture of licorice allsorts, black licorice twists, and aniseed balls. They are bright, bold colours to help market the Allsorts and make them appeal to children.
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